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Corporate Info
Corporate Identity
Bright Brothers Limited was incorporated
in the year 1947 at Mumbai. Over the years the company has evolved from a
single manufacturing centre for plastic mouldings and plastic injection mouldings to a customer focused multiple manufacturing
centers. Hence, Brite's corporate identity aims to synergize the existing
goodwill and equity of the Brite brand and translate it into a positive
influence on the corporate structure. The Brite logo that has been the
identity for customer focus, flexibility, quality and reliability of supply
chain for nearly 60 years & has withstood the test of time.
The entire group, with its manufacturing divisions and retail distribution
divisions are bound together under the common group identity As the company
shapes up for future challenges, the company identity charges us convert a
successful past into a glorious future.
Our's is a journey propelled by a dream
and the vision of one man, Mr. T. W. Bhojwani. What began as a quiet
revolution in a small corner of Bombay (Mumbai) has spread across India.
The chronology of events at Brite
speaks about its evolution.
On July 11 1947, Bright Brothers Limited, the flagship company of
the Brite Group, was established in Mumbai. In a little known material
called plastics, the company saw a potential for creating products that were
durable, of high quality & had wide ranging applications. Soon, the
versatility of plastic caught the fancy of the public and our products like
cigarette cases, shopping baskets and umbrella handles started to gain wide
acceptance. The rest, as they say, is history.
Every company needs to constantly upgrade its material resources &
production methods to keep up with changing times. New technologies were the
need of the hour & in 1948 we were the first Indian company to
introduce Injection molding technology into our manufacturing operations.
This pioneering approach always was what in 1962 led to our
commissioning a state-of-the-art factory at Bombay (Mumbai). As an
organization that was established in the year the Indian nation was born,
our responsibilities to contribute to national growth had always been more
than evident. Brite contributed to the national effort by-setting up a
Research and Development division which developed a wide range components
for armaments and light weapons for the country's defense.
In 1970, when India was focusing on the Agricultural Sector and the
Green Revolution was taking place, the Group was anticipating the Industrial
Revolution. We diversified into the manufacture of hi-tech precision
industrial products for Original Equipment Manufacturers.
In 1986, Brite Automotive and Plastics Limited, a company
specializing in the manufacture of thermoplastic automotive components was
set up. The first factory beyond Mumbai at Pithampur, Indore is
located in close proximity to the manufacturing units of major automotive
manufacturers such as Kinetic, Force Motors and Hindustan Motors.
The Tarapur plant, inaugurated in March 1989, catered to
the need of television cabinets manufactured for the growing television
industry in India. A 2200T injection-molding machine, one of the largest in
India, was installed at this plant in June 1995.
With the 90's came liberalization. New economic policies, new
doctrines and the entry of multi-nationals also brought forth the Consumer
Revolution. A revolution, which in keeping with worldwide trends, revealed
new opportunities for growth.
In 1992, a new plant was set up by the Brite Group at
Thirubhuvanai, Pondicherry. It molds sophisticated large parts for washing
machines manufactured by Whirlpool of India Ltd. In addition, our plant
caters to key customers in the region servicing the white goods and the
computer industry.
A very modern plant, located at Sohna, near New Delhi, was
inaugurated in 1994. This caters to the automotive requirements of
Maruti Udyog Ltd. (a Suzuki Motor Ltd.) and other automotive OEM's in the
northern region Honda Motorcycles and Scooters of India.
In 2001, Brite Group firmed up its association with Whirlpool and
purchased its plastic division. The high volume plan is capable of producing
upwards of fifteen million parts an annum to crater to the consumer durable
sector.
To create synergy and consolidate growth in the western region, two plants
of Tarapur and Thane were merged into Sanaswadi, Pune in January 2005.
This composite plant with injection moulding, Painting, Thermoforming, PU
foaming Decorative printing technologies under one roof is expected to lead
the company back to its pristine position in western India.
April 2006 saw the start of Brite's latest venture at Sriperambudar,
Chennai. This modern plant shall carter to the requirements of
automotive giants Hyundai, Ford and Visteon.
Today, the Rs.16.5 billion (2005-06) Brite Group is poised to take on new
challenges with the same zeal that built it. We are present in seven cities
of India with an employee strength of over 600 people. Our commitment to
deliver high quality products that add value and make a difference in every
day life & the strong bonds we have with our customers, employees,
bankers, collaborators, suppliers, distributors and well wishers has boosted
us into the new millennium.
The Group's broad range of products from
auto components to white goods, house-wares and material handling solutions
have long been recognized for quality and reliability, ensuring customer
delight to all our customer.
People who depend on plastics, know they can depend on Brite. Over the
years, we have shared a very strong bond with our customers that enables
customers to return back to us, time after time, bonds that have been
built on trust & satisfaction in the product we provide them.
Few of our customers are listed below.
Auto components - Four Wheeler
- Maruti Udyog Limited
- Tata Motors Limited
- Hyundai Motors Limited
- Force Motors Limited
- Mahindra & Mahindra
- Shinhan Plasto India Pvt Ltd
- Shriram Rings and Pistons Limited
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Two Wheeler Components
- Honda Motorcycles And Scooters India
- Kinetic Engineering
Consumer Durables Components
- Whirlpool of India Limited
- IKEA
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